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Month: August 2025

The Sales You Win Vs The Customers You Keep…

Posted on August 26, 2025 by Suresh Rajani

Ever gone to the cinema to watch a movie everyone raved about, glowing reviews, flashy trailers, social media hype and then it turned out to be a total dud? You sit there at the end thinking: “Why did I waste my money?” Or spent two hours on Netflix watching something that was “#1 in Australia…

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The Day I Met Ed Sheeran and Arijit Singh (And Other Things That Never Happen in Business)

Posted on August 26, 2025 by Suresh Rajani

The day I met Ed Sheeran and Arijit Singh was… NEVER!!! And that’s exactly how some business and investing “truths” turn out… NEVER!!! And that’s the point. Some things just don’t happen in life and especially in business. We’re sold glowing, sapphire bright stories of the perfect playlist, without the skipped tracks, bad remixes or…

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If It Were Just Tax, We Would Finish by Wednesday…

Posted on August 26, 2025 by Suresh Rajani

Apparently, we just do tax. Tax returns, BAS and financials. End of story. At least, that’s what some people think. Reality? Every week feels less like “just tax” and more like a mash-up of accountant, lawyer, banker and part-time detective. By Friday this week, the list of things our office handled ranged from inquiries into…

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It Hasn’t Eliminated Pay Gaps (yet), But It Was A Step Forward…

Posted on August 26, 2025 by Suresh Rajani

Pay secrecy was the perfect cover. It allowed gaps to hide in plain sight and kept everyone guessing whether they were the office discount special while someone else was on the premium pay plan. If you didn’t know, that cover is gone. You can talk about your pay. You can ask others. And no, you…

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Numbers Don’t Lie. But They Do Hand Out Pay Rises…

Posted on August 26, 2025 by Suresh Rajani

20+ years ago in Adelaide, I walked into an insulation company for my very first day as a paid bookkeeper. Minimum wage back then was just over $12 an hour. So the $18 on my contract felt generous. By the end of my first day, I’d been bumped to $20. Apparently, enlightenment comes with a…

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Legality Is The Floor, Not The Ceiling…

Posted on August 26, 2025 by Suresh Rajani

Imagine you are building a house in flood-prone area. The council says: “Your house must be at least this many metres from the ground.” Now imagine proudly stopping right there and saying, “Great, that is all I need to do.” Technically correct but would you really want to live in a house built to the…

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“Where’s My Money?!” – Said Every Client, Every Year, Without Fail…

Posted on August 26, 2025 by Suresh Rajani

It happens every year. I sit down with a client, present their beautifully prepared financials, point to the bottom line and say: “You made half a million in profit last year!” They lean forward, studying the numbers with suspicion and inevitably ask “So if the business made that much, why isn’t it showing up in…

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Not A Motivational Post…

Posted on August 26, 2025 by Suresh Rajani

This is not a motivational post.It is Friday. The inspirational quotes have expired, the coffee is wearing off and reality has walked in and made itself comfortable.Like so many others out there, every day I finish knowing exactly what still needs doing. Not because it was ignored, but because the day decided it had other…

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The Loyalty Illusion…

Posted on August 26, 2025 by Suresh Rajani

“I went searching for loyalty… only to realise that I had left with the wrong address in hand…” This is a rough translation of a less known song written by Gaurav Dagaonkar and Arafat Mehmood. In commercial world, “loyalty” is one of those words that’s easy to say but rare to see. Everyone swears they’ve…

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Optics Won’t Fix Your Profit and Loss…

Posted on August 26, 2025 by Suresh Rajani

We’ve all done it. Sunglasses on. Shade overhead. Not a ray of sun in sight but we’re starring in our own imaginary photoshoot. Style over sense… And we’ve all had that photo-op moment “Wait, let me wear my sunglasses before you take that photo.” Not because the sun’s out or to protect our eyes, but…

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