Try scattering a few colourful toys around a toddler and then put a delicate item (mobile phone, remote control, reading glasses, etc) somewhere near by. I am no child psychologist but the chances are the toddler would not go for the toys but the other delicate item because in the sea of the sameness, (s)he sees something different.
Same applies to the world of business. There is nothing wrong with being the same as every other business or product in your industry, but then don’t expect to have better results than them.
In the sea of sameness, if you want to give your business or product the best possible outcome, you will have to bring out the points of differences so the clients/ consumers can see and experience for themselves.
Category: NEXT ZERO