Looking for flights for future travel I was comparing flights on a couple of sites. To my surprise the same flights were 3.7 times higher on one of the sites compared to the others.
Flights have become a commodity and surely there was no difference as both were exactly the same classes and same times on both the sites and no there was no specials or anything.
Businesses have invested heavily in technology over the years but if you don’t get a simple thing right, it can cost your business heavily.
This is not a rant hence no naming of the respective brands involved.